Ever wondered why people keep telling you to research a company and the job before applying for a position they have advertised? Maybe you're thinking you'd rather not go through the trouble of doing any research, until you're sure they really want you. Why bother, right?
Well here’s 10 reasons why you should.
1.  Doing research shows that you are actually interested in the company.
2.  It also shows that you are prepared to add value in the role and you’re not just looking for a pay check to pay back your student loans and then leave when you’re done.
3.  Companies don’t advertise jobs for charity. They have a problem and they need someone who has the skills to help them solve that problem. You can only solve problems if you understand where they come from (i.e. What causes them?).
4.  It helps you customise your cover letter and CV so you can stand out among all other applicants.
5.  Helps you prepare for questions they may ask you in the interview. Like how you plan to answer the question “why do you want to work for us?”
6.  You will learn more about the company culture so you’re not surprised when they ask you to work until 10pm for a whole month - yes, it does happens!
7.  Finding out about the company’s competitors gives you some ideas about their business goals.
8.  You could learn about the network of people you may work with.
9.  You can see your interviewer before your interview if you’re clever about how you use social media. Putting a face to a name helps ease your nerves.
10.  Learn about the company’s products and services which will help you build a profile of the customers you will ultimately serve no matter what your role is.
In a few days, I'll tell you how to go about researching a company and what you should be looking for.